Essay – Bridging Brands and Borders: Trends and Tactics to Connect Global Brands with Asian Consumers

Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers This article briefly states the idea of brand internationalization. Whether brands should localize themselves based on the tastes of the market or they should keep their identity intact. The author, Craig Briggs states that certain risk is involved when a global company tries and changes too much as per the local tastes.The articles also stresses on instances from the past on Global companies like Starbucks having a successful stint with the globalization, by modifying certain aspects of the product offered to match the consumer demands, but keeping the ethos of the company intact. Then the article moves in to focus on the aspects of customization and how they appear in four key areas, Functional Customization, Delivery Customization, Format Customization, and Perpetual Customization Facts the author uses for supporting the theory of customization: . Functional Customization: Frito lay chang ed the flavor of the chips to better cater to the taste preferences of the Chinese customer. Developing newer tastes the company has been successful brand, keeping the DNA of the brand intact. b. Delivery Customization: The author appropriately uses the facts about McDonalds and IKEA while stating the area of delivery customization. McDonalds has implemented home delivery options in India and China to make the consumer confortable in using the product from the home.IKEA ran the stores in Japan concentrating on the way Japanese homes are and also started a conveyance service between the major metro stations. This gave the consumer the opportunity to connect to the store more. c. Format Customization: The author appropriately supports the theory with instances about Coca Cola producing the smaller bottles to compete with the local competitor. d. Perpetual Customization: Godiva creating a luxury brand in China is a way in which the author provides information how customization is done in this area. This article provides strategies and tactics of brand adaptation for a global company.As mentioned in the book, branding is key to the success of the company. From the book, we could see how companies customize their products such as McDonalds customizing the burgers for the Indian market. Brand adaptation is crucial for a company otherwise the globalization process can slow down. This article strengthens the concept in the book about how decisions on globalization of the products can affect the brand image of the organization. The investments a company makes in customization of the company will increase the brand equity of the company.I could relate this article to the chapter in the book Branding and Product Decisions on Global Marketing as I see customization as a strategy to brand creation for a company going global. The author gives examples of the brand customization based on just four areas in countries like China and Japan. The author never mentions anything ab out whether these areas of customization can be applicable to Asia markets as a whole. I would have liked to know through the article about instances where these customizations have worked in the Middle East and the southeastern parts of Asia.Other than this I find the article provides a clear picture about the customization process and how it had worked in Asian Markets. The new concepts I learnt from the article is customization areas when the company is planning on creating a global brand or starting an operation in a new location, it has to look into the areas of customizations to match the demands of the location. The explanation of key areas of customization is the article is precise. My interpretation of the key areas of the customization is: Functional Customization: When a company changes the product to cater to the consumer’s tastes and preferences.E. g. can be McDonalds changed to include veggie burgers to match the taste of Indian consumers. Functional Customizati on allows the company to tweak the product, keeping the basis of the product intact. This goes well with the company’s modus operandi. Delivery Customization: Markets in Asia are used to home delivery concept. Global company’s implementing changes in their business model to implement delivery mechanism to satisfy the consumer needs is a exact example of delivery customization.Delivery customization is all about creating convenience through its key value proposition. Format Customization: This is an area of customization where the company creates a smaller version of the product to compete with the local competition. Companies, which enter a local market sometimes, are faced with local competitors who have a strong foothold in the market. To tackle this competition companies like Coca Cola came up with the smaller bottle that costs less and still keeps the brand of the company intact.Perpetual Customization: Perpetual Customization is when a company creates a sub brand for the luxury brand to cater to the niche consumer segment. This is an interesting article on the various aspects of customization and really puts into perspective the areas, which a company can look into while entering a market in ASIA. References: http://web. ebscohost. com/mobsmart/citations/citation? vid=4&hid=14&sid=bac33097-2f2f-40f7-b099-9c30003d24c0%40sessionmgr14&bdata=JkF1dGhUeXBlPSZzaXRlPW1vYnNtYXJ0LWxpdmU%3d#db=bth&AN=82945873

Analysing The Concept Of Karma

Analysing The Concept Of Karma The Hindu and Buddhist religions both believe in karma. In the Hindu religion karma influences how you are born in your next life. You can be born in lower life forms such as an animal, plant, or insect. You could even be born into a lower caste system. It works the opposite way as well and can cause you to be reborn in a higher form even as a demigod or superhuman. Buddhists have a different take on karma. The Buddha rejected the notion of a soul but accepted some notion of rebirth. Buddha says that even though there is no soul the personalities of a being could recombine and continue from one life time to another. He uses the example of a flame going from one candle to another or the wind on blades of grass. To understand karma first it needs to be defined. Karma can be described as a form of cause and effect. The dictionary defines karma as sum of person’s actions in one of his successive states of existence, viewed as deciding his fate for the next. In Sanskrit karma is d efined as volitional action that is undertaken deliberately or knowingly. This also fits together as self-determination and a strong will power to abstain from inactivity. Karma also separates human beings from other creatures in the world. Karma is a notion that constantly proves the Newton theory of every action creates an equal and opposite reaction. Every time we do something we create a cause and in time will produce its corresponding reaction. It is the personality of the human that causes either negative or positive karma. Karma could be caused by both the physical and mental aspects of the body regardless of if it brings achievement now or in the future. Karma cannot be affected by the natural reflexes of the body. â€Å"A person is responsible for his or her own karma†(Karma and Reincarnation, 2010). In other words it is up to a person to give themselves good karma and move to a higher form in the next life or their doing for bad karma and devolving to a lower form. There are three types of karma savtik karma, rajasik karma, tamasik karma. Savtik karma is without attachment, selfless and for the benefit of others. Rajasik karma is selfish where ones focus is on ones gains to oneself. Tamasik karma is undertaken without regard to consequences and is supremely selfish and savage. The ancient yogis have assigned three categories to karma. These are sanchita, prarabdha, and kriyamana. The first category, sanchita, is the sum total of past karma yet to be resolved. Prarabdha, the second category, is the portion of sanchita being experienced in the present life. The third category, kriyamana, is the karma you are currently creating. It is important to understand that past negative karma can be altered into a smoother, easier state through the loving, heart-chakra nature, through dharma and sadhana. If you live religiously well you will create positive karma for the future and soften negative karma of the past.

Corporate Social Responsibility Assignment Example | Topics and Well Written Essays - 2750 words

Corporate Social Responsibility - Assignment Example Social concerns basically focus on the issues in which the business affects the society. It is also referred to as ‘social justice’, under it the people, societies and culture are accounted for, they are protected through various social programs such as native lands, predatory lending and other forms of corporate hoarding (SRIplanner, 2011). Governance, or Corporate Governance, is not a widely known concept; however it is of major significance. It refers to the manners and ways in which a corporation is managed, incorporating issues such as transparency, executive compensation and general decision making. Hence, it reflects on how well the firm is including CSR in its policies and abiding by them (SRIplanner, 2011). 1.2. Discuss the links between an organizational Corporate Social Responsibility strategy and the organization’s internal stakeholders. The stakeholders of a business are a crucial determinant of the success of any CSR strategy. The stakeholders of a b usiness can be categorized into two broad categories of internal and external stakeholders. This section focuses on the internal stakeholders and their link with the organization CSR strategy. The internal stakeholders of any business include the shareholders, the visitors and the staff/employees of a business. Their participation in the entire strategy is a key factor for attaining success, for if the key departments or staffs do not understand the program, then they would not support it enthusiastically, therefore an error in communication with internal stakeholders or lack of their involvement can bring down the entire CSR strategy by making it weak from the inside. The offices from which the staff operates should show that the firm is...The stakeholders of a business are a crucial determinant of the success of any CSR strategy. The stakeholders of a business can be categorized into two broad categories of internal and external stakeholders. This section focuses on the internal s takeholders and their link with the organization CSR strategy. The internal stakeholders of any business include the shareholders, the visitors and the staff/employees of a business. Their participation in the entire strategy is a key factor for attaining success, for if the key departments or staffs do not understand the program, then they would not support it enthusiastically, therefore an error in communication with internal stakeholders or lack of their involvement can bring down the entire CSR strategy by making it weak from the inside. The offices from which the staff operates should show that the firm is environmentally friendly, the policies related to social endeavors should be hung around the workplace to depict importance, and the CSR efforts should be made public and transparent so that the employees and the people visiting the office can feel that they are connected to a firm that takes up responsibility and accounts for its actions. When the employees feel good about t he place they work in, there would be lesser employee turnover and increased job satisfaction, and since motivation leads to increased productivity and growth, it is a positive sign for the business.

Human cloning should be permitted Essay Example | Topics and Well Written Essays - 750 words

Human cloning should be permitted - Essay Example Moreover, couples experience physical and psychological painful processes for a very minimal chance of getting kids (Wiladsen). This is contrary to human cloning currently known as the only possible solution meant to deal with infertility and lead to either little or no side effects. The technology of human cloning has proved to be effective in dealing with the most of the life threatening diseases around the globe. For instance, patients suffering from kidney failure or leukemia rely on human cloning as the most effective solution to their respective conditions (Holland 146). This entails cloning the genetic as well as other bodily materials that constitute that particular organ, which then can be transplanted into a person suffering from the same disease. This technology eliminates the process of finding a donor match in case of kidney transplant among other illnesses for an ailing who might have waited for long. Similarly, this approach could also be utilized in rectifying other bodily dreadful diseases and conditions, hence an increased possibility of survival for many persons who would have died. Human cloning is always safe unlike surgery which uses some materials like silicone gels and saline among others cosmetic procedures that are known to cause immune diseases to the patients. The technology of human cloning involves growing cells, tissues and bones matching that of the persons receiving treatment hence avoiding use or injection of foreign components to the body (Khanna 376). Cloning technological knowhow ensures that victims of awful accidents who get deformations in some parts of their bodies or faces have hope for restoration of their problematic organs without undergoing any form of swapping. The same procedure is helpful in the treatment of other facial alteration, for instance, in acquiring one’s idea breast formations. All

Persuasive speech Essay Example | Topics and Well Written Essays - 500 words - 4

Persuasive speech - Essay Example We decided that we needed to help such women in Africa who had no access to health facilities and who had no way of reaching facilities due to pours roads and poverty. We called some friends back in Kenya who informed us that the problem of woman not having access to health facilities was a chronic problem in the country and infect in the whole continent and that the lady in the video was infect one of the luck few who survived due to the elephants and tourists help. This set us on a fact-finding mission, which put us in connection with the ministry of Health as well as the ministry of gender in the Kenya who were very willing to facilitate and coordinate for us so that we could start up mobile clinics and build health facilities in remote areas of Kenya. They were also willing to give us the free immunization kits for babies and mothers as well as free family planning kits provided by the government. They also promised to give us some medical personnel who would be on government pay. The need for funding was all that remained and this is where we will need our partners help. We concluded that the best way to go about this was to raise money through a website and to seek assistance from other like-minded organizations in order to help the women of Africa. We also decided to seek the help of the WHO were very willing to assist us. To enable this great work we had to be registered as a nonprofit organization. Our name is â€Å"African Sister†. This is the vehicle through which we will work to help our sisters in Africa. A non-profit organization that we have started will enable you to contribute to society by giving of your resources in terms of money and labor. It will also give you the opportunity to travel and interact with new cultures. We shall be giving a certificate of participation for all those who will take part in the

Admission essay Example | Topics and Well Written Essays - 500 words - 10

Admission - Essay Example ge of health information technology (HIT) employees is evident in the health centres and facilities since the industry started the implementation of electronic records. The 2008 bureau of labour pointed out that the by 2018, health facilities will require an addition of 35,000 workers. In America, there is a shortage of 50,000 HIT workers requires in the next five years according to the American Medical Informatics Association (Health Informatics and Health Information Management, 2014). There is the need to train HIT workers to deal with the data entry standards and the new coding methods in addition to the online insurance requirements. In the rural areas, the case is worse as the adoption of the health information technology and staff training due to the high costs of implementation. A number of the medical staff lacks experiences in the project management skills and the health care processes. The frequent training changes since technology changes rapidly and also due to inadequat e sustainability plans. The cost of hiring IT workers is expensive making it challenging for all the health facilities to employ new staff especially replacement due to attrition. The other issue experienced by the Health Management System is competition for IT workers in the other industries. All sectors of the economy are recruiting Information Technologists as they try to digitalize their industries (Health Informatics and Health Information Management, 2014). The candidates graduating from colleges and technical institutions offering IT training are not enough for the entire market. As a result, some of the industries such as health are understaffed. Some government and public hospitals do not pay well as compared to the private sector, which makes most of the IT specialists prefer working in the private industry as opposed to the public health facilities. The terms and conditions of employment are also good in the private sector leading to the exodus of IT staff from the health

Philosophy - Martin Buber Essay Example | Topics and Well Written Essays - 2250 words

Philosophy - Martin Buber - Essay Example For Buber, the self cannot be fully human without the co-existence of the other; both co-exist in order to achieve a synthesis of what characterizes a meaningful life; otherwise, life would be impossible. Human beings are often divided into two aspects of being: objective and subjective. The former is hardly controversial, for it depicts a person’s thoughts, feelings, and ideas just the way that person ought to speak or act. However, the latter is of great controversy when dealing with what makes us truly human; â€Å"that meeting of minds by which two selves take each others meaning with reference to the same object beheld in common† (Percy 631). Similarly, Martin Buber identifies two aspects of being: I-It and I-Thou. This was Buber’s interpretation of the human being’s two-fold attitude toward the world and others. And it is through an examination of the distinctions between these two that we unfold the meaning of Buber’s dialogical philosophy. Given this, I shall devote this essay to a discourse on the phenomenon of social relationships in the light of Martin Buber’s dialogical philosophy. I will investigate the relationship between the s elf or the â€Å"I,† and the other or the â€Å"It,† as espoused by Buber in his work, I and Thou. Moreover, I shall emphasize the importance of intersubjectivity in Buber’s philosophy. Herein, I shall argue that in order for self-realization to take place, that is, in order to be truly human, an intersubjective relationship between I-It and I-Thou should co-exist. Thus, self-realization cannot be achieved in a vacuum or in a state of pure isolation but through intersubjective social interaction. The self needs others in order to satisfy his needs, goals, and ideals. Without others, the self cannot exist at all. Furthermore, the self can only gain an enhanced mode of self-expansion through his relationship with the other. Buber surmised

Consider The Use of Force by William Carlos Williams to prove and Essay

Consider The Use of Force by William Carlos Williams to prove and interrogate Laura Mulvey's theory of the patriarchal gaze - Essay Example The more she fights against him, the more the doctor insists on the examination until it is an all-out war there in the kitchen. Although the doctor finally gets a successful examination, confirming his fears that the girl does have diptheria and has been keeping it hidden from her parents, he is left feeling very disturbed by the encounter. While it is possible to come up with some conclusions about this story without outside input, it is helpful to examine it in light of a theorist such as Laura Mulvey, who applied psychoanalytic theory to film studies in 1975 in her essay "Visual Pleasure and Narrative Cinema." Although she relates her ideas to film, Mulvey's concept that the one who looks has all the power is easily applicable to Williams' story. Within her article, Mulvey examines how pre-existing patterns of behavior and social formations has shaped conventions of story-telling and how that has in turn helped shape a patriarchal society. She makes the case that our ideas of mea ning are defined mostly by men who associate their masculinity with their ability to name, define, and control reality. "The paradox of phallocentrism in all its manifestations is that it depends on the image of the castrated woman to give order and meaning to its world. An idea of woman stands as lynch pin to the system: it is her lack that produces the phallus as a symbolic presence, it is her desire to make good the lack that the phallus signifies† (Mulvey 6). In other words, the patriarchic world view is founded on the idea that woman are missing a vital part of the human being, which automatically sets up the man as superior because he does have this part. Because she knows she is missing it, the theory holds, the woman is eager to do what she must to make it up by appropriately lending herself to others' vision of her. Mulvey indicates that Hollywood movies depend on this theme as a means of reaching out to the alienated individual and reinforce the patriarchal obsession s. These are difficult ideas to understand until they are applied to a real-world example, such as Williams' story. Reflecting the language of patriarchy It almost seems the story is written specifically to provide a lesson on the rules of patriarchy as the doctor emerges as the sole narrator. Only his thoughts and opinions matter, which is true both for the reader and for the little family within the home. Among his earliest comments concern his arrival at the home. "When I arrived I was met by the mother, a big startled looking woman, very clean and apologetic" (Williams). His comments are startling not just because they contain no pleasantries at the door in greeting, but because of the clear assessment he is making of the woman based entirely on this first impression of her. Describing her as â€Å"big† sets her up as existing outside of the traditional female ideal; she is not the ‘little’ woman in the home. Adding the description that she is â€Å"startled looking† begins to give the impression that perhaps she is not very bright and clearly not attractive. "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its phantasy on to the female form which is styled accordingly. In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can

Young Goodman Brown Essay Example for Free

Young Goodman Brown Essay â€Å"Young Goodman Brown† is a short story written by Nathaniel Hawthorne about a young man who has to endure the experience of temptations of evil and dance with the devil. Goodman Brown is a young adult who has influences all around him swaying him towards evil that he felt were reliable role models. Hawthorne uses literary devices to display many different meanings in this story. In the story, the most common devices are imagery and symbolism. The imagery used is to help the reader understand the symbolism he is portraying. He uses these devices to develop a theme to the story and provide different aspects of good and evil. Many people now a days fall under the temptation of sin, even Christians. Having faith with God is commonly seen as a good relationship to have and gives you a positive outlook on life, but after losing that faith, your world darkens and not everything seems as bright as it did. Hawthorne’s use of symbolism and imagery helps to develop the theme of Christians losing faith through temptation and peer pressure as Goodman Brown does. Hawthorne uses symbolism throughout the whole story to imply influences of evil around Goodman Brown. The young man decides to take a journey one night because he feels compelled to. His wife Faith begged him not to go, but to stay there with her and hold off the journey until the morning. Hawthorne uses his wife’s name as Faith not by accident; she symbolizes his Faith in God and the innocence left in Goodman Brown. Faith has on her person pink ribbons; these ribbons represent the innocence in Faith because the color pink is known as innocence. Brown does not agree to his wife’s wishes and departs on his journey right around sunset. Brown must leave Faith behind while he goes on his adventure, by that Hawthorne means he not only leaves his wife behind, but also his spiritual faith. He travels through the forest which in itself is symbolism. He walks through the forest at night when it’s dark; Brown not having much visibility the further into the forest he goes is representing his confusion with life right now, not knowing where to go or what to do. Throughout the story, the forest grows darker and darker, representing God’s light fading away and Brown losing his faith. â€Å"The village is a place of light and order, while the forest is a place of darkness and unknown terrors. † (Xia-Chun) Brown then meets a man on his journey; this man is very influential in the story. The man is the devil carrying a staff that Hawthorne describes as serpent-like symbolizing the biblical reference of a serpent being an evil demon. In the Book of Genesis, the serpent is the main temptation Eve has to try the fruit of the forbidden tree. Similar to that, Goodman Brown accepts the devil’s offer of his staff, or serpent, in order to travel quicker. Brown fell under the temptation of the devil. The further into the forest Brown goes, the more he learns about his peers and elderly and the deals with the devil that they have made, thus causing Brown to lose faith. Once he is able to get back into the town of Salem, although he was able to resist the devil, he is still a changed man. Before his journey, he thought the world was a perfect place and no one was capable of hurting anyone or committing the act of sin. The relationship between Creator and creature, and between man and fellow man, is destroyed by sin†¦Ã¢â‚¬  (Fairbanks 25) After the journey, he realized that there is a lot of darkness and sin in the world and that more people than he realized were capable of unthinkable things and sinning in ways he never would have dreamt of. Hawthorne uses a good amount of symbolism in this story, most of it is obvious symbolism that he wants any reader to understand, not by analyzing deeply but just by having some common knowledge. Therefore, he uses imagery to really help the reader realize the symbolism he is implying. At the beginning of the story, Hawthorne notes that Brown is starting this journey right at sunset; the thought of sunset is considered light fading away and eventually becoming darkness. The use of this imagery provides the thought of symbolism that the young man is going into the unknown darkness and his light, which is a symbol also for his faith, is fading. Another good use of imagery is in the beginning of the story when Hawthorne writes â€Å"And Faith, as the wife was aptly named, thrust her own pretty head into the street, letting the wind play with the pink ribbons of her cap, while she called to Goodman Brown† (435). Hawthorne is using the wind to not only emphasize the pink ribbons Faith wears and help readers understand that those ribbons have meaning and is a symbol to her innocence, but also to explain the beauty of nature in Salem before his mind turns pessimistic and the town fades to darkness. Brown’s view of the town at the beginning before he was revealed all of the sin was a bright, pleasant town full of true-spirited people. The experience of this one night in the forest changes Goodman Brown for the rest of his life, for it poisons his relationship with his wife, isolates him from his neighbors, and destroys his ability to worship God. † (Easterly 55) After his trip with the devil, he was a changed man and saw the town with blackened eyes, only able to see the wrong in people and the capabilities of the devil. Hawthorne develops multiple themes during the story of Young Goodman Brown using the literary devices of symbolism and imagery. In telling the story of the journey Brown embarks on, Hawthorne brings the young man through the forest explaining to him that he is not the only one that has fell under the temptation of the devil and sin. For example, Goodman Brown looked up to his father and grandfather just as any young adult man would. When he was informed of the unimaginable thought of them making a deal with the devil: I have been as well acquainted with your family as with ever a one among the Puritans; and that’s not trifle to say. I helped your grandfather, the constable, when he lashed the Quaker woman so smartly through the streets of Salem. And it was I that brought your father a pitch-pine knot, kindled at my own hearth, to set fire to an Indian village, in King Philip’s war. (Hawthorne 436-437) The devil telling Brown about this was a surprise to Goodman because he always looked up to his father and grandfather and never imagined that either of them would be associated with the devil. The devil shows Goodman Brown the acquaintances, loved ones, public figures of the town who have all fallen into the devils trap and have sinned even when Brown looked up to them and thought none of them had evil in them. †¦young naive man who accepts both society in general and his fellowmen as individuals at their own valuation, is in one terrible night presented with the vision of human Evil, and is ever afterwards â€Å"A stern, a sad, a darkly meditative, a distrustful, if not desperate man†¦Ã¢â‚¬ Ã¢â‚¬  (Fogle 207) The unbelievable knowledge given to him led him into the devil’s trap and no longer saw the world as a pleasant place; he now only saw the evil in people. Just as anyone today would do, Brown fell under temptation and peer pressure and became a figure of sin. Hawthorne explains throughout the story about the temptations and peer pressure of evil that Brown faces. The thought of seeing childhood idols that were perfect in your mind involved in deals with the devil could lead you to feel differently about those people and question your own lessons learned from them. Seeing these people around you engaged in sin and falling into temptations brings a lot of peer pressure to you and leads you to rethink your lifestyle and make you vulnerable to doing things you wouldn’t normally. He explains that Christians lose faith easily and fall into sin through the story of young Goodman Brown using symbolism and imagery.

Using Social Media And Youth Marketing

Using Social Media And Youth Marketing Social media is the use of web-based and mobile technologies for social interaction, using highly accessible and scalable communication techniques. Social media marketing is a growing industry and Selling brands online can be a tricky task, but done right it can be quite successful. Youth Marketing is a term used in marketing and advertising industry to describe activities to communicate with young people, in the age range of 12 to 34. This youth market can further be classified into Tween Marketing, targeting people in the 8 to 12 year-old range, Teen Marketing, targeting people age 13 to 19, College Marketing, targeting college-age consumers, typically ages 18 to 21, Young Adult Marketing, targeting young professionals, typically ages 22 and above.The youth market is critical because of the demographics buying power as the members in this group have huge influences on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. DISCUSSION So in terms of being smart about social media marketing, a brand needs to be smart and ready to be held accountable for its product but its interaction within the social media realm. Social networking and smart phones will play an all-important role in the youth marketing and media trends, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market: 1.  Ã‚     Social media: More youth have become addicted to social networking and more companies targeting the youth through this means, due to its great viral effect. 2.  Ã‚     Smartphone: Standard phones cannot fully cater to the online and social networking craving of the youth and, as more companies and universities introduce policies that limit the use of social networking sites during the day/working hours, this has led to more youth jumping onto the Smartphone bandwagon as a means of countering these restrictions. And these phones can be used for various kinds of marketing. 3.  Ã‚     Apps : With Apple alone having over 300 000 applications to choose from over one million apps downloaded in one day and with all the new apps for the tablets, we can expect 2011 to be a year of apps. 4.  Ã‚     BBM: BlackBerry Messenger has taken the youth market by storm. The youth love sharing and staying connected and this is what BBM does, enabling them to share through instant messaging (IM). 5.  Ã‚     Mobile commerce: The youth are getting big on cell phone banking and making payments via their cell phones. 6.  Ã‚     Mobile learning: The increase in the number of youth with Smartphone and the increase in the time spent online will lead to more businesses ,institutions and educational heads looking into conveying some of their products and educational material through cell phones 7.  Ã‚     Online advertising: Online advertising, targeting the youth, from both local and international perspectives have increased by leaps and bounds. Consequently, we can expect to see an increase in online advertising spend targeting the youth. 8.  Ã‚     Corporate social websites: There will be a rise in website integration for companies or brands that are targeting the youth market. Previously, websites were all about the company; however, the new shift has seen a change to cater to the dialogue with the youth and encourage them mostly to follow through Twitter feeds and connect through Facebook fan pages. 9.  Ã‚     Blogging: We will see the rise in the number of youth bloggers, who will post opinions about products and brands, and, with this kind of social activism will go on the rise, and also word of mouth along with viral marketing will show its importance.This is really going to keep a lot of companies on their feet. 10.  Ã‚     Tablets: All youths who are tech-savvy and could afford, the likes of the Apple iPad and the Blackberry Playbook will give rise to the social media marketing. With Hewlett-Packard announcing its own webOS-based PalmPad, we can be sure to expect a decrease in price of the gadgets on the local market and more youth being able to afford and taking up these gadgets. 11.  Ã‚     Wifi hot spots: Wifi hotspots will attract more youth as they strive to stay connected, even when they are out and about. We are therefore going to see more cafes and restaurants catering to this by enabling wifi on their premises. 7 key youth marketing trends to look out for: #1Free is a viable business model: Given the increasingly challenging task of reaching out to young consumers, more brands consider the free route (eg ad supported or cross-selling).Youth indifference may well prove to be a brands most significant cost factor so offering a service for free with the promise of cross-selling related services may well provide the first tentative steps in addressing that challenge. #2 Transparency: Some of the innovative brands, however, are going long on being transparent about their values and mistakes when communicating with youth. Consumers are tired of being both whitewashed and stonewalled. In an era when youth expect access and brands are willing to provide it, the company CEO that appears on YouTube confessing theyd screwed up may lose a few investor friends, but wins the long term hearts and minds of the consumer. #3 Facebook fatigue: Its now all about 30 somethings in the world of Facebook. Youth are already exploring new avenues more relevant to their lifestyle such as Bebo. Do we yet have a student specific SNS?MySpaces partnership with MTV to platform young musical talent from the social network is a PR victory in the face of a Facebook population disillusioned with their parents and corporates hijacking the party. #4 The rise of the moderates: Individually, most students have a moderate and parochial political outlook these days, more concerned with the price of their Bacardi Coke than any ethical questions that may come served with it. But now this swell of moderate opinion has become a determined movement. #5 Inner circle brands: Once young consumers were thought to be naÃÆ' ¯ve and persuadable. Then they were savvy, fickle and cynical to brand messages.Recent research by Opinionpanel discovered a maximum of twenty brands that students were willing to be Facebook But there is also space in the inner circle for maverick brands who dont give a damn for high-level marketing approaches. In #6 Its cool to be a suit: In the eyes of the young, businesspeople were once the least cool people in the world. Now its okay to want to be a suit. #7 Youth turn off the box: The current generation of young consumers is perhaps the first that have had real choice in their media consumption. TV, is increasingly being squeezed out by other distractions. Facebook, MySpace, WII, homework, after-school activities, commuting and just good old hanging out with friends compete with TV for youth attention. And its not just the decreasing time spent watching TV, its the quality of that time. According to the Kaiser Family Foundation, 25% of high school students were actively involved in another form of media (playstation, computer etc) whilst watching TV. Ways to target Youth using Social Media Make the message fit the venue-advertising usually involves one way communication and marketing involves creating, communicating and delivering. The goal is to get the eyeball and attention and keep it until the sales pitch for a product or a service is received. Social media involves interaction among its users. The message should not be a hard sell; it needs to get people talking. Be familiar with social networks-To understand the taste of youth and their liking it is very important to go to different groups and see what the users are talking about and how they say it. Know what groups are the most popular with youth and learn how they interact. Learn the common terms that are used. Use links to ads to spread advertisement messages-dont fill the posts with hard sell advertisements. Use low key banner ads on the social page and have all links going to the companys main pages that youth are interested in. Join groups-to get some exposure, you will need to join groups or become fans of groups that the target audience are joining. Post and get to know the members. People are more likely to listen about a product or service from someone they feel like they know before they listen to a stranger. For e.g.: If there is a page dedicated to Airtel on facebook and one of the target groups member is a member of the group as well then it becomes easy to understand and know his likings and temperament. Size doesnt matter-it doesnt matter if you are a small business or a large business, you can use social medias to target youth. As being a part of social media doesnt require much investments.Give them something of value, entertaining, and fun. Any size business is capable of that. Post pictures-post fun and entertaining pictures that relate to the product or service. Encourage others on the page to do the same.This kind of activities garner lots of attention thus creating potential fan following. Be active on the social media page-there is usually someone on staff who will be willing to be paid to get on Facebook or other social medial for about a half hour or so daily and keep up on comments. Choose someone who is familiar with how social media works and can speak the same language as the youth audience that is being targeted. CONCLUSION The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, the TV provided the de facto advertising channel to win the hearts and minds of this often difficult to reach demographic. Since 2007 alone, the rise of social networking, flat rate data plans both on mobile and internet as well as a widespread growth in niche media content means that marketers are now increasingly challenged when it comes to both communicating with and understanding youth. Young peoples relationship with technology is different to what many marketers might assume. Though immersed in tech from an early age, Circuits of Cool found the majority dont even notice technology is there, and only 20 percent can really be classified as tech lovers. They dont use technological jargon such as Web 2.0 and social media, as these terms are primarily used by adults to categorize and define the shifts in trends. They simply use music download and connect with friends to refer to these activities and behaviors.Linear TV is the critical channel for introducing people to new things they werent searching for in the first place. TVs word-of-mouth (WOM) effect is definitely complementary to other new digital platforms: 47 percent of youth surveyed IM each other about what is on TV right now. One can argue that for marketing messages to cut through the clutter, strategies must focus on identifying a need-based behavioral pattern rather than simply incorporating digital technology as panacea.To effectively behavioral target this group, the platform must expand beyond current online domain to become a true transmedia to match a copy-and-paste consumption of mixing on- and offline media.

A Comparison of Hawthornes Works :: essays papers

A Comparison of Hawthornes Works A Comparison of Hawthorne's Works In both of Hawthorne's short stories and The Scarlet Letter, the author uses distinct symbolisms that have more than one meaning. In The Scarlet Letter, the red rose bush and the weeds located at the entrance of the prison symbolize both good and evil. Throughout the novel, the rose bush represents Pearl, and how good things can come out of bad experiences. Hawthorne suggests the red rose as being "some sweet moral blossom", and represents Hester's relationship as a love both good and bad. Also in The Scarlet Letter, the letter "A" symbolizes more than one thing. The first and clearest form of the letter is that of "Adultery". It is apparent that Hester is guilty of cheating on her husband when she surfaces from the prison with a three-month-old-child in her arms, while her husband has been away for two years. The second form that it takes is "Angel." When Governor Winthrop passes away, a giant "A" appears in the sky. People from the church feel that, "For as our good Govern or Winthrop was made an angel this past night, it was doubtless held fit that there should be some notice thereof!" The final form that the scarlet letter take is "Able." Hester helped the people of the town so unselfishly that Hawthorne wrote that because such helpfulness was found in her, "The people refused to interpret the scarlet "A" by its original significance". They said that it meant Able; "So strong was Hester Prynne, with a woman's strength." While the letter "A" is a most complex and misunderstood symbol, Pearl is even more so. Throughout the story, she develops into a dynamic symbol - one that is always changing. God's treatment of Hester for her sin was quite different than just a physical token: He gave Hester the punishment of bearing a very unique child which she named Pearl. This punishment handed down from God was a constant mental and physical reminder to Hester of what she had done wrong, and she could not escape it. In this aspect, Pearl symbolized God's way of punishing Hester for adultery. In Hawthorne's short stories, The Minister's Black Veil, in particular, the black veil worn by the minister suggests more than one meaning. It shows sin, darkness, concealment, and death all in one.

Public vs Private Education in Australia Essay -- essays papers

Public vs Private Education in Australia Every one in Australia wants the best education for the individual. The question is which one. Public or Private ? Education is one of the most important factors in determining what a person will become as a member of Australia's society. Because education is so important there are many questions that are asked for which is the better. The key terms for this topic are: Government School: one administered by the Department of Education in each State/Territory Non-government School: (private school) any school not administered by the Department of Eduaction, but including special schools administered by government authorities other than the State/Territory Education Department School: an educational institution which provides primary or secondary education on a full-time daily basis, or by radio or correspondence Over the past decade there has been a enrolment drift in education from public schools to private schools. In the year 2001 this enrolment drift has continued. In 1980 there were 78% of all students in public education, but last year there were less than 69%. There are a total of 2 248 275 students in public schools (ABS 12/02/2001). While Australia only has 69% of all students in public education, the United States and the UK have 90% of all students in public education. Over the past decade there has been a increase in enrolments at private schools.There has been a steady increase of enrolments in private education. In 1980 there was only 22% and in 1990 there was 28%, and in the year 2000 there was around 31% or 999 181 students in Australia attending a private school (ABS 12/02/2001). Year 12 retention rates across the board have had a continual increase. Year 12 retention rate: the percentage of full-time students of a given cohort group who continue from the 1st year of secondary schooling to Year 12. "The apparent retention rate of secondary students from Year 10 to Year 12 remained at the same level as the previous year at 74.4%. In 1990 the equivalent rate was 66.5%" (http://www.abs.gov.au/ausstats/ABS). The retention rates for public and private schools has not been as even. In 1985 the apparent retention rates for public schools was around 40% while private schools was around 65%. In 1995 public schools retention rates was around 66% while private scho... ...which the public schools can find to be very frastrating. Along with anything in Australia it has it's positives and negatives. To view these positives and negatives refer to appendix three. To view the positives and negatives for private schools refer to appendix four. More students in Australia today are moving away from public education and into private education because private education is perceived to offer more job opportunities for the individual. Bibliography: (2000),"Queensland Teachers' Journal",Protecting Public Education, 31 August 2000,p 6. Bagnall, D.(1999),"The Bulletin",Values-added education, Sydney,AVP Publishing Pty Ltd, 24 August 1999,pp 20-25. Commonwealth of Australia,(2001)."Australian Bureau of Statistics",Education and Training, http://www.abs.gov.au/ (16 May 2001). Commonwealth of Australia,(2001)."Australian Bureau of Statistics Book",Education and Training. Fordham, B.(2000),"Ninemsn",The great debate: public vs private schools, http://www.aca.ninemsn.com.au/stories/ 460.asp (1 May 2001). Gauci, J.(2000),"Kemp's bill rips off public education", http://www.greenleft.org.au/back/2000/429/429p9.htm (13 May 2001). Public vs Private Education in Australia Essay -- essays papers Public vs Private Education in Australia Every one in Australia wants the best education for the individual. The question is which one. Public or Private ? Education is one of the most important factors in determining what a person will become as a member of Australia's society. Because education is so important there are many questions that are asked for which is the better. The key terms for this topic are: Government School: one administered by the Department of Education in each State/Territory Non-government School: (private school) any school not administered by the Department of Eduaction, but including special schools administered by government authorities other than the State/Territory Education Department School: an educational institution which provides primary or secondary education on a full-time daily basis, or by radio or correspondence Over the past decade there has been a enrolment drift in education from public schools to private schools. In the year 2001 this enrolment drift has continued. In 1980 there were 78% of all students in public education, but last year there were less than 69%. There are a total of 2 248 275 students in public schools (ABS 12/02/2001). While Australia only has 69% of all students in public education, the United States and the UK have 90% of all students in public education. Over the past decade there has been a increase in enrolments at private schools.There has been a steady increase of enrolments in private education. In 1980 there was only 22% and in 1990 there was 28%, and in the year 2000 there was around 31% or 999 181 students in Australia attending a private school (ABS 12/02/2001). Year 12 retention rates across the board have had a continual increase. Year 12 retention rate: the percentage of full-time students of a given cohort group who continue from the 1st year of secondary schooling to Year 12. "The apparent retention rate of secondary students from Year 10 to Year 12 remained at the same level as the previous year at 74.4%. In 1990 the equivalent rate was 66.5%" (http://www.abs.gov.au/ausstats/ABS). The retention rates for public and private schools has not been as even. In 1985 the apparent retention rates for public schools was around 40% while private schools was around 65%. In 1995 public schools retention rates was around 66% while private scho... ...which the public schools can find to be very frastrating. Along with anything in Australia it has it's positives and negatives. To view these positives and negatives refer to appendix three. To view the positives and negatives for private schools refer to appendix four. More students in Australia today are moving away from public education and into private education because private education is perceived to offer more job opportunities for the individual. Bibliography: (2000),"Queensland Teachers' Journal",Protecting Public Education, 31 August 2000,p 6. Bagnall, D.(1999),"The Bulletin",Values-added education, Sydney,AVP Publishing Pty Ltd, 24 August 1999,pp 20-25. Commonwealth of Australia,(2001)."Australian Bureau of Statistics",Education and Training, http://www.abs.gov.au/ (16 May 2001). Commonwealth of Australia,(2001)."Australian Bureau of Statistics Book",Education and Training. Fordham, B.(2000),"Ninemsn",The great debate: public vs private schools, http://www.aca.ninemsn.com.au/stories/ 460.asp (1 May 2001). Gauci, J.(2000),"Kemp's bill rips off public education", http://www.greenleft.org.au/back/2000/429/429p9.htm (13 May 2001).

Shakespeare’s Richard II Essay: Search for Identity in Richard II

Search for Identity in Richard II Â   Shakespeare's Richard II tells the story of Richard's fall from power. Being dethroned by Bolingbroke forces Richard to confront the limitations and nature of his power as king. As audience members, we follow Richard on his journey of self-discovery, which enlightens him even as his life is shattered by Bolingbroke's revolt. Paradoxically, it is in utter defeat that Richard comes closest to understanding what it is to be human. Unfortunately he is unable to accept life as an ordinary subject after having tasted what it means to rule. For God's sake, let us sit upon the ground, And tell sad stories of the death of kings- How some have been deposed, some slain in war, Some haunted by the ghosts they have deposed, Some poisoned by their wives, some sleeping killed, All murdered. For within the hollow crown That rounds the mortal temples of a king Keeps Death his court; and there the antic sits, Scoffing his state and grinning at his pomp, Allowing him a little breath, a little scene, To monarchize, be feared, and kill with looks, Infusing him with self and vain conceit, As if this flesh which walls about our life Were brass impregnable; and humored thus, Comes at the last, and with a little pin Bores through his castle wall; and farewell, king. Cover your heads, and mock not flesh and blood With solemn reverence. Through away respect, Tradition, form, and ceremonious duty, For you have but mistook me all this while. I live with bread, like you; feel want, Taste grief, need friends. Subjected thus, How can you say to me I am a king? (III.ii. 151-1173) Â   The above speech expresses nicely Rich... ...n is, With nothing shall be pleased till he be eased With being nothing. (V.v.38-41) Richard can never bring himself to be "eased" with being ordinary, with being what he sees as "nothing" and so he can never live as a subject instead of a ruler. It is perhaps significant that when he dies he seeks to return to the only identity he really knew, that of a ruler, and warns that "Exeter, thy fierce hand / Hath with the King's blood stained the King's own land" (V.v. 109-10). He has accepted intellectually the transient nature of kings' power and understands he can no longer possess even that, yet in death he reaches for the only identity he ever really held, that of absolute monarch. Works Cited: Shakespeare, William. The Tragedy of King Richard The Second. William Shakespeare: The Complete Works. Ed. Alfred Harbage. Baltimore: Penguin Books, 1969.

Barclay’s Bank

Barclays is the third largest bank in the United Kingdom. The bank can trace its roots back to 1690 in London. The name â€Å"Barclay† first arose in 1736. Today the bank is a global financial service provider operating in the UK, Europe, United States, and Africa. The bank's headquarters are at One Churchill Place in Canary Wharf, in London's Docklands, having moved there in May 2005 from Lombard Street in the City of London. Barclay's US headquarters are in Wilmington, Delaware where it acquired the former Juniper Bank (Answers Barclays Bank 2006).Barclays is a UK-based financial services group, with a very large international presence in Europe, the USA, Africa and Asia. It is engaged primarily in banking, investment banking and investment management. In terms of market capitalisation, Barclays is one of the largest financial services companies in the world (Barclays Newsroom 2006). Barclays has been involved in banking for over 300 years and operates in over 60 countries w ith more than 113,000 permanent employees (including 33,500 at Absa). For the year ended 31st December 2005, the group achieved a pre-tax profit of ?5,280 million, up fifteen per cent on 2004. In 2005 Barclays paid approximately ? 3 billion in taxes (Barclays Newsroom 2006). Customers are served through a variety of channels comprising: the branch network, cash machines, telephone banking, online banking and relationship managers. It is managed through two business areas, UK Retail Banking and UK Business Banking. In UK Retail Banking there are 14 million retail customers, including current accounts, savings, mortgages, and general insurance (Barclays Newsroom 2006).Local Business provides banking services to 592,000 customers; UK Premier provides banking, investment products and advice to 286,000 affluent customers (Barclays Newsroom 2006). UK Business Banking provides relationship banking to larger and medium-sized businesses. 183, 000 customers are served by a network of relation ship and industry sector specialist managers (Barclays Newsroom 2006). Barclay’s strategic objective is to â€Å"To deliver top quartile total shareholder return relative to our peers, consistently over time† (Barclays p 2 2004). The company focuses directly on increasing shareholder value rather than employee retention and morale.Barclay’s does not have a directly available mission and values statement that is visible to the external environment. The internal environment at Barclay’s is one of traditional top-down management. The corporate culture at Barclay’s maintains a hierarchy of experience and education, where the management team places a large amount of focus on meeting the shareholder strategy. According to Barclay’s â€Å"In recent months, we have taken a number of steps to enhance further our corporate governance practices. We have expanded the remit of the Remuneration Committee to cover strategic human resource issues† (B arclay’s 2004 p 3).These strategic changes included: â€Å"continued and upgraded our investment in established; programs for the community, equality and diversity, and the environment; built on our reputation as a pioneer and leader in the field of financial inclusion; excellent terms and conditions for colleagues impacted by offshore outsourcing; developed a clear statement on human rights, and continued our participation in the Business Leaders Initiative on Human Rights; and made good progress in adapting our branches and offices to be fully accessible to customers with disabilities (Barclays p 12 2004).Barclay’s did not, however, remunerate a corporate strategy or mission to address its near 20% turnover rate which has been continuous and barely changing for the past three years, an indication that Barclay’s focus is on stakeholder value and not developing or addressing employee morale. However, Barclays does have a large focus on community service, receiv ing the â€Å"2004 National Business Award for Corporate Social Responsibility† (Barclays p 12 2004). Roadmap-Thesis The thesis statement is that the lack of direct employee relationships may have a strong impact on the seemingly high turnover rate.Personal interviews were conducted over the telephone with two Barclay’s employees, neither of which are relatives. Saunders et al (2003) define an interview as â€Å"a purposeful discussion between two or more people,† and can collect data which is both reliable and valid. Saunders et al (2003) describe a structured interview as using questionnaires based on predetermined and standard or identical sets of questions; a semi-structured interview as having a list of themes and questions to be covered; and an unstructured interview as informal but used to explore in depth a general area of interest.The interviews conducted were unstructured, which is decidedly the best format for discussing the interesting concepts of Ba rclays organizational strategy and how it relates to the employees . Interview Results The organizational strategy at Barclay’s seems almost non-existent to the participants, who each note that while dedication to customer satisfaction is important, manager and leadership concerns are impacting the employee morale. One interviewee even equated working at Barclay’s to a prison system, which is a reflection of the top-down managerial strategy.This managerial strategy has not been forthcoming to create or enhance employee morale, in fact it almost seems as though the employees are afraid of, or diminished by, the current leadership strategy. Customer service metrics are well known, however it is the organization strategy to continue team training that focuses on the same customer service strategy and not on new information, such as training opportunities or important technological concerns of the employees.This creates an atmosphere where the employees may feel constricte d, rather than encouraged, by internal training and education. The organizational strategy may be clear to stakeholders, investors, and corporate government, but there seems to be a distinct lack of information dissemination to the ground floor employees, which makes it hard for employees to follow a strategic vision and understand their basic role in the organization.The organizational culture at Barclay’s seems another sore point with the participants, who explained that there is a concern with office politics. Both employees examined that within the organizational culture, there is a strong adherence to management rule where favoritism is accepted. The other disheartening view of the organizational culture is that one participant was made to feel frequently inadequate for asking questions.Another concern about the organizational culture is the manner in which management responds to employee’s needs, which seems seriously lacking in its execution. Both employees made statements regarding lack of quality leadership motivation and that management’s engagement with employees and their customer service does not fit into the employee’s need for motivation. Both interviewees understood the importance of customer service and were able to relate customer service quality to their functional roles.They did not state that leadership has offered a beneficial measurement of customer service or employee motivation, because neither participant made any positive statements regarding motivation as an organizational strategy. Based on these interviews, the concern with organizational strategy is not simply turnover rate as noted before, but that employees are not offered constant educational information about the organization, its values, mission, goals and opportunities. Academic Research Recommendations for ImprovementIn human capital management, organizational changes should be administered by a general framework according to Dreher and Doherty (p 16-17 2001): motivating change requires that the people within the organization understand and commit to the change; creating vision in employees is a continuation of commitment where employees know where they fit into that change; developing political support means that stakeholders-from employees to HR professionals-have been assessed according to their place and function in the change; managing the transition must be set by parameters and adequate available technology as well as an understanding employee wide of how the parameters and technology work towards the goals; the momentum is sustained by â€Å"(1) providing resources for change, (2) building a support system for the agents of change (3) developing related competencies and skills among those charged with administering and using the modified process and (4) reinforcing new behaviors called for by the changed environment.† To this effect, Barclays must alter their strategy towards change and not the change itself by adequate communication and technology as well as transition training and reinforcement of change strategies amongst employees to foster a positive environment and develop open lines of input and communication. Incentive programs involve a system of rewards and recognition. There is a distinction between recognition programs and reward programs. Recognition is acknowledgment, appreciation and approval, and targets the psychological need of the individual. Reward, by definition, is usually something given in return for good or evil done or received, especially that is offered or given for a service. Rewards focus on the physical benefit, usually financial, however â€Å"self-esteem, respect, intrinsic motivation and dignity are not guaranteed by a competitive salary† (Glasscock and Gram 1995).Both recognition and rewards are important in reinforcing intrinsic and extrinsic motivators, and provide positive reinforcement for desired behavior performance. Employees will differ on which has the greater personal impact, but ultimately both reward and recognition programs affect an individual’s self esteem. The value an employee has on an incentive program is therefore highly correlated to the employee's engagement in customer service. According to Dr. Mohammed S. Chowdhury of Monroe College, Bronx, New York and Mohammed Nurul Amin of the West Virginia University of Technology: Employee values, attitudes, and leadership behavior play a very important role in enhancing employee work motivation and performance.Employee work values, attitudes and leadership behavior can carefully be adjusted to produce a strong impact on employee work motivation (www. sba. muohio. edu). A customer-focused culture is enhanced when employees understand that the organization will reward them for exceptional performance and customer service. Research shows that employee motivation and engagement is greatly enhanced when employees clearly understand the link between organiza tionally desired behaviors and rewards. It is important to recognize that an employee focus and a customer focus are complementary. It is noted that the importance of employee engagement in a sales environment to diminish the amount of money spent on employees.Accordingly, research has shown that improving the employee engagement will increase employee retention. Kenexa. com states that: Research has shown that fully engaged employees tend to be more productive, conscientious and have higher levels of organizational commitment. In addition, research has shown that an engaged work force tends to stay employed longer, miss work less often, have higher levels of customer satisfaction and service quality, attain and surpass organizational goals more regularly, are more productive and have comparatively lower worker's compensation and accident claims (2005). To measure constructs of employee engagement, benchmarks would be an above average response of high values.A successful research wo uld develop an increase in value rating per employee per category. In essence, the purpose is to develop employee engagement in conjunction with the benchmarks and defined constructs according to the majority values of tenured employees. Benchmarks for evaluation of success can be defined by an organizational increase in retention of employees compared to past trends in the facility, with increase in employee engagement of facility compared to past trends. The recommendation is to focus on team and individual development to ensure that employees become fully engaged within their function and as team members. According to David Beswick of the University of Melbourne:Mangers generally, and anyone formally or informally responsible for oversight of others who are engaged in work or learning tasks, will be aware that some people are participating more out of interest in the task than others are. Others gain their satisfaction principally out the way in which their performance on the tas k leads to rewards like pay or status or good grades in a course. But typically there is a mixture of motives for which a range of different incentives is relevant. (www. beswick. info 2004) Any recognition program will reflect an organization’s culture and values. Increasingly, recognition programs are part of company’s total quality program.Recognition programs may take several forms, from highly formalized programs induced and implemented by management to informal, spontaneous â€Å"ceremonies† arising from fellow co-workers. Recognition and celebrations are a ways of reaffirming to people that they are an important part of something that matters. Conclusion Engaged employees receive training for necessary skills and are â€Å"on board† with the organization's goals. Employees will be unable to perform if they lack the skills needed for their roles, so organizations need to identify employees with gaps in their training. Formal performance appraisal pr esents a good opportunity to do so.Research shows that organizations with good performance appraisal systems have significantly higher levels of employee engagement that those with a poor performance appraisal system. However, for performance appraisal to identify employees with specific needs, managers first need to have a good understanding of the performance appraisal system. Therefore, the training needs of managers should not be overlooked. Managers should be trained to identify performance weaknesses as well as how to effectively tie performance to recognition and rewards. Engaged employees receive training for necessary skills and are â€Å"on board† with the organization's goals.Employees will be unable to perform if they lack the skills needed for their roles, so organizations need to identify employees with gaps in their training. Formal performance appraisal presents a good opportunity to do so. Research shows that organizations with good performance appraisal syst ems have significantly higher levels of employee engagement that those with a poor performance appraisal system. However, for performance appraisal to identify employees with specific needs, managers first need to have a good understanding of the performance appraisal system. Therefore, the training needs of managers should not be overlooked. Managers should be trained to identify performance weaknesses as well as how to effectively tie performance to recognition and rewards. ReferencesAnswers Barclays Bank 2006 Barclays Bank Barclays plc Type Public Founded 1896 Location London , United Kingdom Key 2006 Answers Corporation . Retrieved September 15, 2007 from www. answers. com Barclays Bank PLC (2006) Barclays Newsroom. Registered in England. Registered No: 1026167. Registered Office: 1 Churchill Place, London, E14 5HP. . Retrieved September 15, 2007 from www. barclays. com Barclays (2004) Annual Report 2004. Registered Office: 1 Churchill Place, London, E14 5HP. Retrieved September 15, 2007 from www. investor. barclays. co. uk Beswick, David (2004) of the University of Melbourne. Copyright:  © David Beswick 1997-2004. Retrieved September 15, 2007 www. beswick. info Chowdhury, Mohammed S. (n. d.) Relative Importance of Employee Values, Attitudes and Leadership Behaviors in Employee Motivation. Monroe College, Bronx, New York Retrieved September 15, 2007 from www. sba. muohio. edu Dreher & Dougherty. (2001). Human resource strategy: A behavioral perspective for the general manager. New York: McGraw-Hill Glasscock and Gram (1995) Secrets of a Successful Employee Recognition System. BT Bastford. LTD. 2000 Kenexa. com (2005) 650 East Swedesford Road 2nd Floor Wayne, PA 19087 Retrieved September 15, 2007 from www. kenexa. com Saunders, M. , Lewis, P. and Thornhill, D. (2003), Research Methods for Business Students, 3rd Edition, London: FT Prentice Hall.

Persuasion, Manipulation, and Seduction

Persuasion, manipulation and seduction are best described as cousins in a family tree of a genealogy. Although each term is different in meaning the end result of each are the similar. Depending on the information and the intentions of the persuader, this is how we can tell the difference from persuasion, manipulation, and seduction; According to Codoban (2006), author of from persuasion to manipulation and seduction.PersuasionIt is almost impossible for people to avoid persuasion throughout the course of their day. If they listen to the radio or watch television, they encounter advertisements, news media and the opinions and values expressed by announcers, actors, show hosts and advertisers. If they go to work, they are likely to encounter persuasion from their boss, co-workers, or clients. If they share a home with other people, they are likely to engage is persuasion over what to eat, which television shows to watch or where to go for fun.Persuasion comes in many forms. Persuasion itself cannot be good or bad. By nature, it is neutral, until the intention of the persuader and the response of the persuadee are incorporated into the equation. It is only when put into practice and responded to that a particular persuasion can be considered positive or negative. For example, persuading a person to eat healthier foods is a good persuasion if you are genuinely concerned for their health, but doing so in order to evoke feelings of guilt or shame would be bad.Likewise, persuading someone to ride a roller coaster may seem harmless unless the persuadee is convinced to ignore medical complications or go against their will. There are some types of persuasion that, while they may not always be negative, usually carry a negative connotation. Two of these forms of persuasion are manipulation and seduction.ManipulationExample/Comparison A perfect example of the modern day persuasion, manipulation and seduction is when I politician is running for office. This is the most ful filling process to engage in. Your life becomes shared with thousands of people who want to see a different type of person. Someone whose qualities represent the values that society is supposed to represent. Someone that people aspire to become, or wish they were in life. In reality, the politician has no idea that they are going to possess the qualities of persuasion, manipulation and seduction.

Tom Coronado

Case Study: Tom Coronado True to form, Tom Coronado – manager of employee relations for Huse Manufacturing Company – pulled into his reserved company parking space early. It was 7:30 Monday morning – usually the most hectic day of week, with more than its share of problems. But the first good news: Friday had been payday. Now the bad news: Monday of every week turned up Friday's payroll errors. With new hires, overtime work, and different wage-rate categories, there always seemed to be mistakes in figuring wages and paychecks. To make matters worse, in recent weeks, these errors had been on the increase.Reason: a new computerized payroll system. Long live progress, Tom thought. He was also thinking, with concern, about a 10 o'clock meeting scheduled with the executive vice-president on this very subject. Tom would have to report on how the new system was working out. Right now, though, he needed to find at least an hour of quiet to get his report together. Fortun ately, his office was quiet, and Tom was able to review a couple of computer printouts. But shortly after 8 o'clock the phone began to ring. His secretary wasn't in yet, so Tom had to take six calls personally in 20 minutes.The first five were about errors in the payroll checks; two calls were from shop supervisors, one was from a worker on the night shift, one from the production superintendent, and one from the local union president. This last one was the most sweat; the union leader's parting shot was, â€Å"When in blazes are you going to straighten out this payroll mess? † The sixth call was from Tom's secretary. She wouldn't be in today. Over the next hour, Tom was able to correct most of the payroll errors – with a little help from his friends.These included payroll clerks, the production superintendent, a junior systems analyst, and one hourly paid worker. By 9:30, Tom thought he was ready to stick his phone in a filing cabinet and sit down with his materials f or a last review before the 10 o'clock meeting. Five minutes later the phone started ringing. It was Ted Brokenshire, president of the Metropolitan Personnel Association. Would Tom be willing to give a talk at the association's next meeting? By the time he hung up the phone, Tom realized he had talked away the rest of his prep time before the meeting.It was 9:57. Quickly, he pulled together his notes and materials and walked into the two corridors to the vice-president's office. The secretary waved him right in to a meeting that lasted two hours. But they were two hours well spent, Tom thought. The problems and the progress of putting in the new payroll system were taken apart, gone over, and put together again. And despite the recent increase in mix-ups, implementation was actually two weeks ahead of schedule. Tom came out of the meeting feeling good and ready to go ahead on the assignment.As he entered his office, it also occurred to him that he had a new more ingredients for that talk he had agreed to give Metro Personnel. Then his eye caught the clock: 12:20. Now for some lunch, he thought. He remembered that he hadn't had breakfast, and how he felt like having a big plate of shrimp lo mein. Then the phone rang. Tom finally left for lunch at 2:30. As he pulled into the parking lot of the Shanghai Dynasty, he recalled that they were closed on Mondays. Source:Lawrence J Gitman and Carl McDaniel, Jr. , Business World, New York: Wiley, 1983, p. 98. Filename:tomcoro. doc

Budget

What are the macroeconomic effects of the budget proposal Movements and shifts of the curve 7. Conclusion 9 8. References O 5. 2 . 6. 2 The first part of the assignment discusses the economic principles and criteria for a assessing a good budget proposal for any country. Section 3 discusses macroeconomic objectives of a budget, role of government and how it intervenes, tools available to government and the practical considerations (lags in the effects of fiscal policy) The next part of the assignment the team selected the 2009 South African budget proposal and listed all revenue and expenditure proposal 2.What is a budget proposal Bedpan describes a budget as a â€Å"blueprint† for the nation, expressing the objectives and aspirations for the present and future for by the party in power. Mohr describes the budget is an instrument of the fiscal policy and determines the level and composition of government spending(G) and taxation(T). The Keynesian school of thought proposes tha t fiscal policy to be the most instrumental policy to influence total spending or aggregate demand (AD).He lists the four functions of the budget as: Used to decide priorities Serves to evaluate specific public programmed, reviewing the state's activities annually used to increase economic growth and impact on development A system of accountability and controls over government officials and agencies, setting limits on their activities and safeguarding against corruption Obedient four groups of people involved in the national budget of South Africa and their roles in brief with regard to the budget are listed in the table below: The cabinet Controls the most critical decisions on the allocation of public funds Civil servants Play supporting roles by providing information to politicians responsible for decision making Members of parliamentActs as the defender of the public interest through its constitutional right to question reasons and feasibility Of each aspect Of the budget The pu blic Through organizations like Noose, interest groups, community based organizations and other bodies provide the voice of all members not directly involved in the budget process 3. Assessing government budget proposal 3. 1 Economic principles and criteria of good budgets The first step in determining economic principle and criteria for good budgets involves identifying what the budget proposal should achieve in terms of macroeconomic objectives. Mohr et al lists the following as the main macroeconomic objectives that can be used to judge a good performance of the economy: Economic growth Full employment Price stability Balance of payments (or external stability) Equitable distribution of income Efficiency T.Manuel in delivering his 2009 South African Budget speech , emphasized the following five principles: Protecting the poor Sustaining employment growth and expanding training opportunities Building economic capacity and promoting investment Addressing the barriers to competitive ness that limit an equitable sharing of opportunities And maintaining a sustainable debt level that would not constrain our development tomorrow Mohr recognizes that the free market system allocates resources in the best possible way. However he also acknowledges that at times market failure occurs where the market system does not achieve efficient allocation Of resources.The market systems failures occurs in the following cases: Monopoly and imperfect competition Public goods Externalities Asymmetric information Common property resources Moor's summary of government's role is summarized on the table below: Role Aim Allocation function Correcting market failure and achieving a more efficient allocation of resources Distributive function Achieving more acceptable distribution of income Stabilization Promoting macroeconomic stability 3. 2. 1 How does government intervene The table below shows the five intervention options and examples of each that the government can use to achieve the above roles: Intervention Examples Public provision of goods and services through ownership or financing National Defense, hospitals, Eskimo, prisons Becoming a market participant Through price stability, income redistribution, Government spendingTransfer payments to change income distribution Taxation Personal Income Tax Regulation Labor laws, competition policy, anti-tobacco laws 3. Practical considerations: Lags in the effects of fiscal policy Recognition lags Implementation lags Response lags (603,608) Therefore a good budget takes into cognoscente the macroeconomic objectives, address issues relating to market failures and takes steps address the needs of society and the scarce available resources. A good budget should also take into considerations the effects of lags in typefaces policy. 4. 2009 South African Budget proposal The group selected the 2009 South African Budget proposal. The budget speech was delivered by the Finance minister Mr.. Tremor Manuel on the 1 lath Febru ary 2009.The table below is a list the budget revenue and expenditure proposals: Budget revenue proposals Budget expenditure proposals Taxes on income and profits Source: National Treasury 2009 Budget Review Statistical Table 2 and Table 3 5. Theory on economic principle of equity As stated in the preceding section, tax is one Of the instrumental tool available to government to achieve its roles of allocation and distributive unction's mainly through taxation. The criteria for a good tax proposal is that it must meet the following conditions: Neutrality Equity Administrative simplicity We now focus our attention and evaluate tax relief with reference to the criteria of equity.Case and Fair refers to equity as fairness. Under this principle tax burden is distributed fairly. Two theories of equity or fairness exists. These are : 15, 16, 17 Benefits-received principles Ability-to pay principle 381 Under the benefits-received principle, taxpayers should contribute to overborne in propor tion to the benefits they receive from public expenditures. This theory of fairness does not receive popular support as it is not possible to determine the value that taxpayers receive from public expenditures. The other theory of taxation, ability-to pay principle states that taxpayers should bear tax burdens in line with their ability to pay taxes. 5. 1.Discuss vertical and horizontal equity. 17 In terms of tax revenue collected by government, horizontal equity relates to the concept of tax neutrality. It defines that the tax system should not criminate between similar things or people, or unduly distort behavior . Len other words, the people with a similar ability to pay taxes should pay the same or similar amounts. Vertical equity usually refers to the idea that people with a greater ability to pay taxes should pay more. However, to those that believe in a flat tax, the idea of vertical equity could mean that the rich should not be punished for their success by paying higher tax es than others.

Marketing Management First Assessment Essay Example | Topics and Well Written Essays - 2000 words

Marketing Management First Assessment - Essay Example Virginia Community Capital Inc. is however unique because it is a non-profit motivated bank. The bank target mostly low income and middle income earning individuals to empower them. While at this, the bank often earn considerable amount of profit that is majorly given back to the community with regard to communal services (Savitz, 2013 p.12). This is the first pillar of the Triple Bottom Line analysis that is to be employed to analyze the overall performance of Virgin Community Capital Inc. (VCC). The bank’s greatest source is the interests it earns from the loans it advances to the community for various activities they take. VCC is approximated to have issued out loans worth a total of $419 million. Below is analysis of the financial statement that reveals the ideal position of the organization (Chhabra, D., 2010 p.13). The bank is believed to have reported an earnings ratio of about 66% in the year 2012. This is higher than the 35% registered in 2011. This implies that the expense of interest increased more than the increase of the interest earned by the bank. Deposition amount obviously was higher than the amount of loans in the year before. This depicts that at that particular juncture; the bank was working towards a negative ground and was registering a loss (Savitz, 2013 p.13). This is also portrayed by a trend analysis whereby the income interest increased as from the year before, 2011, 50%, compared to a lesser value in 2012, 17%. However, the interest from expense rose from 65% to 121% by 2012. It is prudent to note that the profit ratio is seen to have increased from 0.056 to 0.072 and is an indicator that bank is self sustainable due to the earned profit. The provision rate of loans in VCC is seen to have gone down. This depict that solvency of the bank in situations of default would be prudent since the bank is at less riskier loans in the current year. This is clear when you look at the decreasing loan loss provision ratio

The Ok Tedi Mine Case Study Essay Example | Topics and Well Written Essays - 500 words

The Ok Tedi Mine Case Study - Essay Example Moreover, the mine contributes to costs such as environmental pollution and degradation of land which is risk for the human and animal population. I do think the benefits brought to PNG by the OK Tedi Mine override the costs to the society and environment. This is because the mine is one of the most controversial mining projects where a huge tonnage of wastes are released to the Ok Tedi River which has great effect on the local community living along the river, on the biological structure of the mine and the continuous siltation causes flooding and death of aquatic life (Harding, 1998; p. 308). This is more costly than the benefits. The different stakeholders groups include the owners of land around the Ok Tedi River, the government of PNG, employees in the mine, the indigenous people around the area and the firms contracting the mining projects. The contracting firms contributes to employment opportunities for local people hence raising their living standards, the local community contributes to the labor force in the mines while the land owners give up their land for the benefit of the citizens of PNG. There are some critical problems of the EIA process noted in the DVD. The escalating bank flooding and the transformation from the tropical lands to wet lands of which it contributes to more aquatic vegetation in the area which causes loss of arid land for farming along the Ok Tedi River. This limits the diversification of exports and subsistence farming by the indigenous people of PNG hence low living standards. The dual role of the PNG government in the Ok Tedi Mine as both the owner of the mine and the regulator has some specific positive and negative impact. The positive side is that it reduces the3 exploitation of the local employees and subsequent repatriation of profits by the mining company. The negative side is that it limits the standard of investment through excessive regulation. The best

Explain how the value of property is affected by changes in the Essay

Explain how the value of property is affected by changes in the property market - Essay Example Even economic harmonisation in the form of the inception of the European Union has failed to change the uniquely individual property market and value practices in the EU member states.This is true even today despite the same observations carried out by Downie (1995) and McIntosh and Ellis 1994).These factors which affect property values differ from jurisdiction to jurisdiction based on the different business and economic cultures within the European Union member states which will result in the variability of valuation approaches from country to country (Downie et al., 1996). Moreover these factors will also be affected by financial, fiscal and economic environments of a country with the result of widely divergent real estate structures.These factors as understood by Waroloa and Bernask (1996) can have direct and indirect influences upon the structure, operation and valuation of the real estate concerns in an economy.With reference to the particular set up of Europe they observed that these factors include Factors like those set out in the Table below. The modern international property market as lacking a central trading centre has often been largely criticised as a reason that the value of property prices will always be victim to the particular circumstances of a country as the market is not based on a cluster of geographical and sectoral submarkets.The problem is no two properties (with the exception of homogenous flats a building arguably) are identical and there is a significant information gap for those involved in such transactions.Here we can contrast the Property market with the Equity and Bonds market in the sense that this information gap for the realtor and the buyer necessitates the use of market valautions.This same estimate of price is likely to stay in a state of flux due to the divergent valuation methods and different political weather amongst many other factors

Case study Essay Example | Topics and Well Written Essays - 1750 words - 15

Case study - Essay Example The ability to survive environmental factors will depend on the organizational ability of a given firm. The organizational factor of O.C Tanner transformed and enhanced its growth. The external environment of the organization is based on hierarchy. The management plays an important role in essential decision making process. On the other hand the available 1900 workers develop the internal environment. The effective nature of the internal environment will be evaluated by the amount and quality of output. In this case the nature of Tanner management to organize the sizeable staff and ensure they produce according to their ability. McAuley et al (2007) highlight the essence of post- modernity theory where the output of a given firm determines the nature of organization. In this case the transformational nature of O.C Tanner from a single production line to a multi production company and the growth in terms of labor indicate their successful organization based on the post- modernity organization theory. The levels of output and the efforts inserted by the management indicate how an organization could benefit from a stable internal environment (McAuley et al, 2007) . On the other hand the experience laid down by the owner indicates the ability to use the existing environments to produce best on their ability. The availability of a stable environment implies division of labor along the environment. O.C Tanner based its organization based on managerial and subordinate basis. In this case allowing the management to coordinate the activities of the internal environment and ensure it relates well with the eternal environment. The demand of the external environment is what caused the 10% sales increased. The labor force available divided based on department would indicate the coordination and corporation needed within the environment. According to Daft (2010) the form of organization is based on mechanistic organization system. The structure indicates

Apple Employee Training Essay Example | Topics and Well Written Essays - 750 words

Apple Employee Training - Essay Example As per January 2014, the company had over 400 retail stores in more than 15 countries and an online store whereby hardware and software products are sold. However, despite the incredible growth the company has experienced over time, the is a pressing need to keep on training its employees in various departments in order to have a competitive edge over its close rivals like Microsoft, Dell, Samsung, Acer, Lenovo among other global technological giants. In the past, Apple Incorporation has been using a distribution channel that involved intermediaries in this case being authorized dealers. This strategy had proven to be a good idea in most parts of the world and particularly in the past when the company was under leadership of Steve Jobs. However, of late, the strategy has started backfiring as its close rivals adopt other strategies that are highly outdoing the company’s operations. One weakness that this channel of distribution has created is the fact that dealers do not know much about Apple products hence are completely unable to meet the requirements of the customers; they are unable to answer technical questions relating to the products (Apple, 2014). This has ended up making the company start opening its own physical and online stores in order to retain its market share in this competitive wave. As a result, the company requires training of cashiers, public relation personnel in their different stores, managers among human resources. Moreover, the company is under threat of being technologically dormant, a gap that is being created by the fact that its co-founder and a techno genius Steve Jobs is no longer in the management. This has made the company focus on training ambitious young persons in order to fill the gap that was created in hope that they will get another genius. However, this paper will focus on employees training with relation to public relation personnel, cashiers and other positions that

Critical analysis of the potential challenges that newly qualified Essay

Critical analysis of the potential challenges that newly qualified children's nurse might face - Essay Example This implies that the nurses responsible for the nursing of children have greater stress and greater challenges to encounter as they have greater responsibilities. Enhancing the focus of the study in this context, it can be realized that children’s nurses who are newly qualified are encountered with greater number of challenges while they perform their roles of taking care of a small child. The initial years for the children’s nurses in their career have been observed to be under the influence of tremendous stress (Kirpal, 72). There are several conflicts in the minds of the newly qualified nurses when they enter an organization and start working. These conflicts are associated with the different values and cultures that the individual organizations follow, their disciplines, and the given responsibilities (Nash, Lemcke & Sacre, 49). A qualified nurse is expected to perform her responsibilities with professional expertise and involve leadership roles, maintenance of sta ndards, take decisions based on ethics and justice, consider responsibilities sincerely as well as convey lessons to others (Burton & Ormrod, 1-2). Out of the several challenges that the newly qualified children’s nurses might have to encounter, the present study would discuss on three primary issues related to time management, leadership activities, and accountability of the nurses. Thus the study focuses on the above mentioned three key issues and discusses the effects of these potential challenges on newly qualified children’s nurses, trying to provide with some probable recommendations as well. Newly Qualified Children’s Nurses: Nursing is a highly challenging job and requires significant competency among the qualified nurses (Duffy, Dresser & Fulton, 15). Once the nurses have completed their courses they are eligible to become registered nurses. Thereafter it is essential that these nurses are prepared to perform their roles efficiently. The environment in which they work, the nature and pressure of the work, the organization’s expectations from them, the understanding of the rules and disciplines of the health organization the nurses are associated with, managing the health of patients, the small children having severe diseases and getting associated with the work culture with due responsibility, are some of the factors that are highly significant and might require support for the newly qualified children’s nurses (Chung, Wong & Cheung, 410). As soon as a newly qualified nurse joins an organization, she is supposed to take few weeks before she has all the responsibilities to be performed by her. These roles include following other nurses to understand the performing arts, undertaking responsibilities of patients, and incorporating the basic roles in their work like proper communication, hygiene, maintaining privacy and decorum, managing stress, safety, proper nutrition and suitable environment of patients (Hole, 24-26). Thus it can be realized that newly qualified nurses have greater responsibilities not only in terms of performing, but as well as in learning and becoming expert in the field of their roles and duties. This is turn can be understood to create potential challenges, as discussed later in the report, that are required to managed efficiently by the nurses to overcome all barriers and gain success in their achievements.

Media ethicss Essay Example | Topics and Well Written Essays - 1000 words

Media ethicss - Essay Example For Aristotle, proper understanding of and grateful attitude towards wealth, honor, virtue, pleasure, and friendship is what is needed for human to live well. Through appropriate behavior and good upbringing, one must learn the ability to understand, choose, and decide which conduct is best for an occasion. This, of course, should be supported by logical reasoning --- a power that all human beings are capable of. Aristotle also believes that practical wisdom cannot be acquired by following general guidelines. Through practice, every individual should learn the social, emotional, and reflective skills that allow him/her to act in ways that are appropriate for each unique event (Bertrand, 22). Per Kant, it is the cause for doing a certain action, rather than the outcome of the deed, that gives it a moral value. Kant's renowned statement regarding duty is "Act according to the belief that you choose and can do so as to make it your entire principle." (Bertrand, 45) On the other hand, countering Kant's principle on ethics is utilitarianism. Utilitarianism is the thought that a behavior's role in producing advantage for all is the moral value of the deed. Advantage for all involves the summed pleasure or satisfaction for everybody. It means that the outcome establishes the value of any behavior --- the ends justify the means (Bertrand, 25). PluralPluralism Pluralism is about different values. This ethics model asserts that there are several differing values existing in a diversely peopled world. These values are called duties, and they are unspoken guidelines so every individual's behavior will not threaten other people's happiness and life (Patterson and Wilkins, 12). This ethics model acknowledges the unique roles people play in their every day lives, and the similarly differing values people believe in based on these diverse roles in the society (Bertrand, 29). Commutarianism Commutarianism, on the other hand, places social equality as its guiding principle (Patterson and Wilkins, 14). As every individual is a part of a larger society, it asserts that every one should be sensitive to the consequences of their every action. These actions, must be beneficial not only for themselves, but for the entire society. Communitarianism stresses the relationship of the individual to the society and the correlation of the different social systems --- economic, legal, etc. This ethics model is applicable in evaluating the role of the media in the society, since per Patterson and Wilkins, it enhances the accomplishments of the media as a whole and eliminates possible rivalry among them (15). Surname 3 Ethical Issues in Reporting the Truth Chapter 2: "Taste in Photojournalism" and "Too many Bodies, Too Much Blood" In this case studies, the media had a hard time reporting the truth due to differences in moral sensibilities. A photo journalist may have a hard time distinguishing what is right and moral and what is considerate and moral. Pluralism is very obvious in this case study as different individuals who play different roles may value things at different levels. What may be deemed as a responsible publishing of a photo to warn society may be considered harsh or insensitive towards the feelings of the photo's